OREANDA-NEWS. BASF now offers all five effect pigments of its Lumina(r) Royal product series for plastics applications. This will enable producers of plastics all over the world to create attractive design options in blue and copper color shades. Already in 2010, BASF introduced the effect pigment Lumina Royal Blue for plastics applications into the market. The pigments Aqua, Indigo, Magenta and Copper will now follow at CHINAPLAS, the international trade fair for the plastics and rubber industries, taking place in Guangzhou, China, from May 20 to 23, 2015. During a seminar, BASF will present the entire series to its customers in the plastics industry for the first time.

The pigments of the Lumina Royal product series are characterized by their high brilliance, purity and chromaticity. The Blue, Aqua, Indigo and Magenta pigments cover the greenish- to reddish-blue interference color spectrum whereas Lumina Royal Copper offers an opaque, bright copper effect shade.

"The Lumina Royal effect pigments offer our customers particularly brilliant solutions with creative styling options for plastics applications, helping brand owners to enhance their brands and to stand out from their competitors," underlines Jeff Knight, Senior Vice President, Dispersions and Pigments, Asia Pacific.