OREANDA-NEWS. May 14, 2015. Henkel AG & Co. KGaA has signed an agreement with Colgate-Palmolive Company to acquire its entire range of laundry detergents and pre-wash brands in Australia and New Zealand.

With the acquisition of powder and liquid detergents as well as pre-wash brands, including the Cold Power, Dynamo, Fab and Sard brands, Henkel will become one of the largest players in the detergents category in the Australia/New Zealand region. In total, the brands to be acquired generated sales of about 110 million euros in the fiscal year 2014.

“This agreement is another step in the execution of our global strategy to selectively invest in attractive country category positions,” said Bruno Piacenza, Executive Vice President Laundry & Home Care. “With this transaction we will cover an attractive regional white spot in our core category Laundry Care with successful brands. The acquired business also provides a platform to further expand our Laundry & Home Care business by leveraging our broad portfolio of leading brands and innovations in these markets.”

The purchase price amounts to 220 million euros and will be financed in cash. The transaction will be accretive to earnings upon closing. The closing of the transaction is still subject to regulatory approvals and expected to take place in the third quarter of 2015.

Henkel is already present in Australia and New Zealand with its Beauty Care and Adhesive Technologies businesses and strong international brands including Schwarzkopf and Loctite.


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