12122.jpg

OREANDA-NEWS. According to the agency “Auto-Dealer-Yekaterinburg", in I quarter 2015 in Yekaterinburg, it was sold 10,206 new cars and light commercial vehicles, which is less by 49% than in January-March 2014. In March, for the first time at the end of one month, the market fell by more than 50%. Car dealers sold 3580 cars – it is less by 54% than in March of 2014.

For the first time this year, the leader of a single month became Lada, but it is not helping domestic brand to rise above the third place in terms of sales for the I quarter. Leadership continues to hold Hyundai and Nissan, which, however, did not show the sales that were at the beginning of the year. The Top 20 includes only two brands that show a positive trend for the quarter - UAZ and Lexus.

"Failure in March was expected - a high base of the same month of the last year and expectations of consumers for the start of the program of preferential lending had a serious impact on the final result”, - said the director of “Auto-Dealer-Yekaterinburg", Michail Chaplygin. – “Now the leading brands begin to compete for a share of GM. Judging by the figures of March, the leader in this race is Lada”.

A landmark event took place in the top 3 of premium brands. German “TOP-three” of brands that were leading consistently in this segment was "broken” by Lexus. Japanese brand surpassed BMW and took the third place among the premium brands.

For some brands March was completely failure. So, it was sold only 14 cars Mitsubishi, although performance of brand from the beginning of the year ranged between 100 sold cars. Citroen continued to fever - only 1 customer in March and a drop in sales for the quarter by 95%. Another French brand - Peugeot - in March improved its situation – it was sold 37 vehicles, compared with 9 for the first two months.

Share Yekaterinburg in total car sales in Russia in the I quarter was 2.6%, whereas for the first two months it was 2.7%