OREANDA-NEWS. April 28, 2015. MasterCard today announced that it has entered into an agreement to acquire Applied Predictive Technologies (APT) for \\$600 million, subject to customary purchase price adjustments.

Applied Predictive Technologies is a leading cloud-based analytics provider. APT’s Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

This acquisition advances MasterCard’s agenda to deliver differentiated services to merchants, complementing its recent acquisition of 5One, a London-based retail consulting and analytics firm. As part of the company’s services portfolio, Applied Predictive Technologies will now have access to MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint that will expand its reach and value.

“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”

With offices in Washington, D.C., San Francisco, London, Bentonville, Ark., Taipei, Tokyo and Sydney, Applied Predictive Technologies customers include Fortune 100 companies across a number of industries.

“MasterCard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities,” said Anthony Bruce, CEO, Applied Predictive Technologies. “We’re thrilled to join the MasterCard family.”

MasterCard Advisors is the professional services arm of MasterCard and combines these offerings with payments expertise to provide financial institutions and merchants actionable insights and solutions that lead to improved value and experiences for consumers.

This transaction, which is anticipated to close in the second quarter of 2015, is subject to a number of conditions, including the expiration or early termination of the applicable waiting periods under the Hart-Scott-Rodino Act.

About MasterCard:
MasterCard (NYSE: MA), www.mastercard.com,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Forward-Looking Statements:
Statements in this press release which are not historical facts, including statements about MasterCard’s plans, strategies, beliefs and expectations, are forward-looking and subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements speak only as of the date they are made.  Accordingly, except for the company’s ongoing obligations under the U.S. federal securities laws, the company does not intend to update or otherwise revise the forward-looking information to reflect actual results of operations, changes in financial condition, changes in estimates, expectations or assumptions, changes in general economic or industry conditions or other circumstances arising and/or existing since the preparation of this press release or to reflect the occurrence of any unanticipated events.

Such forward-looking statements include those related to the acquisition and operation of Applied Predictive Technologies’ business by MasterCard, including whether all necessary conditions will be met and the transaction will close on agreed terms and in a timely manner.

In addition, actual results may differ materially from such forward-looking statements for a number of reasons related more broadly to MasterCard’s overall business, including those set forth in the company’s filings with the Securities and Exchange Commission (the “SEC”), including the company’s Annual Report on Form 10-K for the year ended December 31, 2014, and Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that have been filed with the SEC during 2015.  Factors other than those listed above could also cause MasterCard’s results to differ materially from expected results.

Investor Relations Contact: Matt Lanford, investor_relations@mastercard.com, 914-249-4565
Media Relations Contact: Seth Eisen, seth_eisen@mastercard.com, 914-249-3153

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