OREANDA-NEWS. April 23, 2015. Kaspersky Lab North America VP of Channel Sales, John Murdock, will participate in the Channel Focus North America conference. In his presentation “Building a Channel Strategy for the Mid-market,” John will examine the opportunity that exists for partners in the SMB market with particular focus on mid-market companies and the best practices for building a strategy to serve, grow, and win loyal long standing relationships in this market.

The midmarket represents a large part of Kaspersky Lab’s business. This segment understands the importance of security, however, faces a core challenge: the ever growing landscape of applications and systems along with anytime anywhere network access with mobile workforces has increased the complexity of implementing security postures. Businesses in the Mid-Market need to partner with the solution providers to help solve these challenges and ensure they can stay focused on their core business.