22.04.2015, 12:03
Tele2 sums up results of retail network development in 2014
OREANDA-NEWS. Tele2, an alternative mobile operator, has summed up results of the retail network development in 2014. The total number of PoS selling SIM cards increased 36% and totaled 60 thousand.
A key channel for the company’s sales is a single-brand retail network, which accounts for almost a half (44%) of all subscriber connections to the operator’s network in 2014. The number of single-brand stores and mobile counters reached 1300 over 2014.
Tele2’s online supermarket where a buyer may compile his own package of services still enjoys popularity among the operator’s clients. The number of SIMs sold at shop.tele2.ru surged 10% compared to 2013.
A number of PoS in alternative channels selling Tele2 connection kits (Russian Post subdivisions, Rospechat agency, Argumenty i Facty retail network, Auchan hypermarkets, hyper- and supermarkets of Eldorado retail chain) has increased by 25%. The number of PoS in this channel grew by 16% compared to 2013.
Over the reported period, the number of PoS in such federal retail networks as Evroset and Svyaznoy increased 48%. In 2014, Tele2 started cooperating with other large retailors – Renaissance bank and Sovkombank. In November last year Tele2 connection kits appeared on sale in Rostelecom retail chain.
Tele2 is actively preparing for the launch of operations in Moscow and is currently working over creation of the distribution network. The company has signed first lease agreements – in the near future the company will start building single-brand stores in Moscow and Moscow Region shopping centers. Besides, Tele2 is planning to open its flag stores in the most visited streets of Moscow.
Roman Volodin, Chief Commercial Officer at Tele2: “To meet the highest standards of the business efficiency accepted in Tele2, we need to constantly find new solutions for the development of our retail network. This is especially important during the company’s active growth. In 2015, we will continue improving the distribution network in penetrated regions and will develop it in the new ones. The main focus will be on balancing between the cost of attracting one subscriber and the quality of sales. Our target is rolling out the most efficient distribution network that will meet long-term challenges of the market.”
A key channel for the company’s sales is a single-brand retail network, which accounts for almost a half (44%) of all subscriber connections to the operator’s network in 2014. The number of single-brand stores and mobile counters reached 1300 over 2014.
Tele2’s online supermarket where a buyer may compile his own package of services still enjoys popularity among the operator’s clients. The number of SIMs sold at shop.tele2.ru surged 10% compared to 2013.
A number of PoS in alternative channels selling Tele2 connection kits (Russian Post subdivisions, Rospechat agency, Argumenty i Facty retail network, Auchan hypermarkets, hyper- and supermarkets of Eldorado retail chain) has increased by 25%. The number of PoS in this channel grew by 16% compared to 2013.
Over the reported period, the number of PoS in such federal retail networks as Evroset and Svyaznoy increased 48%. In 2014, Tele2 started cooperating with other large retailors – Renaissance bank and Sovkombank. In November last year Tele2 connection kits appeared on sale in Rostelecom retail chain.
Tele2 is actively preparing for the launch of operations in Moscow and is currently working over creation of the distribution network. The company has signed first lease agreements – in the near future the company will start building single-brand stores in Moscow and Moscow Region shopping centers. Besides, Tele2 is planning to open its flag stores in the most visited streets of Moscow.
Roman Volodin, Chief Commercial Officer at Tele2: “To meet the highest standards of the business efficiency accepted in Tele2, we need to constantly find new solutions for the development of our retail network. This is especially important during the company’s active growth. In 2015, we will continue improving the distribution network in penetrated regions and will develop it in the new ones. The main focus will be on balancing between the cost of attracting one subscriber and the quality of sales. Our target is rolling out the most efficient distribution network that will meet long-term challenges of the market.”
Комментарии