OREANDA-NEWS. Venucia, a local brand by Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan’s joint venture in China, unveiled the VOW Concept at Auto Shanghai 2015.

VOW Concept, a brand new trendy sport crossover concept by Venucia, was developed for the young generations. VOW is the abbreviation of “Venucia Over Wonder,” meaning a complete breakthrough in excellence.

The forward thinking and bold design is paired with a bright blue body inspired by Bolivia’s Salar de Uyuni, a high plateau near the crest of the Andes Mountains with captive fresh and saltwater lakes and the world’s largest salt flat. VOW Concept conjures up a new balance of dynamic excellence and elegance.

“With the VOW Concept, Venucia is going directly to the young generations and listening to what they have to say about their futures, their hopes and what inspires them. We are determined to bring forward a young and fresh brand that continues to challenge the status quo,” said Zhou Xianpeng, DFL-PV deputy managing director. “We believe Venucia will lead future trends as an influencer, and enhance its place in the automotive market in China.”

About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles. The brand name VENUCIA is derived from the ancient Roman "Venus." The five stars of the brand logo represent the company’s five brand promises – respect customers, create value, do the best, achieve world-class quality and seek the dream.