OREANDA-NEWS. Sumitomo Rubber Industries, Ltd. is pleased to announce that Sumitomo Rubber (China) Co., Ltd. , our subsidiary engaged in the production and sales of tires in China, will have a DUNLOP Booth Exhibit at the upcoming "2015 Shanghai Motor Show," which will be held from Monday, April 20 through Wednesday, April 29 in Shanghai, China.

The theme of this year's DUNLOP Booth Exhibit is "Experience DUNLOP's Latest Technologies." Under this theme, the booth will feature sample displays of high-tech tires developed using the latest technologies from DUNLOP, a company that has always pursued the full possibilities of tires. These displays will include our revolutionary "ENASAVE 100," the world's first* 100% fossil resource-free tires; "ENASAVE Next," our first tires to achieve the highest possible ranking in terms of both rolling resistance and wet grip performance according to Japan's tire labeling standard; and "SP SPORT MAXX 050 NEO," our premium runflat tires manufactured using our advanced "NEO-T01" next-generation production system. The booth will also feature displays of our latest lineup of tires that are currently available in the Chinese market. In addition, through participatory events that make use of the booth's widescreen displays and so on, the DUNLOP Booth Exhibit will introduce visitors to DUNLOP's global vision and our latest technology by inviting them to see, touch and experience it for themselves.