OREANDA-NEWS. How many Russians are willing to spend on a car, and what brands they most often consider, the company "Kribrum" found out, which specializes in monitoring and analysis of social media. Analysts also drew a "portrait" of a potential buyer.

According to "Za rulem.RF", the Company "Kribrum" reviewed the publications in February and March of 2015 in all popular social networks and blogging platforms, as well as numerous of thematic automotive resources such as auto.ru and drive.ru. The aim of the study was to find out how much the Russians are willing to spend to buy a car and what brands they are often considering.

For processing it was used 3027 posts, which could be qualified as auto lid that is posted on the Internet as a public request for advice on buying a car from a user that is available for further communication.

The study found that the most frequent requests of the Board on the Internet are made by young people - not only for the purchase of the first car, but also the replacement of the car (65% of the examined authors are people aged 18-24 years). Among the authors of posts in social networks there were men more twice than women. However, the budgets they had almost the same: women would spend 399 thousand Rubles, men - 406 000 Rubles.

In this case, the queries that were the most frequent were from the authors that had a budget from 80 thousand to 250 thousand rubles. In the auto lids of this price range mainly it was mentioned brand Mercedes-Benz E-Class (25% of all requests category), while users in most cases, discussed the potential risks of purchase. The most discussed brand in the highest considered price segment, 900,000 - 1 million 200 thousand rubles, was Renault Latitude (it was mentioned in 15% of auto lids of segment). Lower segment of lids includes the users who are looking for minimal options and they are willing to pay up to 80 thousand rubles. Almost all authors of this price -are very young people.

The first place of mention at auto lids, in general, is the brand BMW. Therewith, the best-selling car in Russia is Lada, but users of social networks hardly ask for advice when choosing a car of this brand. On the other hand, KIA Rio, also one of the top sellers, is often mentioned in auto lids in the price range from 400 thousand to 550 thousand rubles.