OREANDA-NEWS. Michelson Diagnostics, the UK based medical device company focused on multi-beam Optical Coherence Tomography ('OCT') technology, today announces the appointment of Peter Senger as Country Manager Germany, with immediate effect.

Peter, aged 46, has more than 25 years' experience in sales and marketing and over 15 years of commercial experience in the medical device industry in Germany, with a track record of building early stage businesses with new and disruptive technologies. 

Most recently, Peter was Regional Business Manager at AngioDynamics, where he was instrumental in the introduction of the NanoKnife® System into Germany and helped to secure reimbursement for the associated procedures.  Prior to this, Peter was Regional Sales Manager at Stryker Germany, a world-market leader in surgical instruments and endoscopy.  Previously, Peter served as National Sales Manager at American Medical Systems Deutschland GmbH, where he oversaw the launch of the GreenLight™ Laser Therapy, the development and implementation of the market access strategy and building the sales and marketing team, leading to the successful growth of the business.  Peter has also held senior sales positions at Haemonetics GmbH and Straumann GmbH.  Peter holds a Master of Business Management and Bachelor of Technical Management from the Chamber of Commerce and Industry (CCI) in Germany. 

Andy Hill, CEO, Michelson Diagnostics, said: "I am delighted to welcome Peter to the Michelson Diagnostics team where he will be leading our sales efforts in Germany.  Peter has a strong track record in growing early stage companies with innovative technology and he brings a wealth of sales expertise as well as valuable industry contacts and knowledge in this very important market for us."