OREANDA-NEWS. HP Software today announced the second annual HP Engage conference, an opportunity for business, IT, and marketing leaders, to learn more about optimizing every step of the customer engagement journey.  This is a must-attend event for customers of the HP Marketing Optimization portfolio, including HP Exstream, HP TeamSite, HP MediaBin, HP Digital Marketing Hub, HP Qfiniti, HP Explore, HP Optimost, and HP Aurasma.

HP Engage will take place October 4-6 in San Diego, California at the Hilton San Diego Bayfront Hotel. Please visit HP Engage to register.

The annual event brings together HP Marketing Optimization’s diverse and internationally recognized enterprise customers.  Attendees will gain valuable insights from fellow event participants, industry experts and thought leaders, who will focus on how to leverage the latest trends and developments in the use of Big Data technologies for the management of customer communications, digital experiences, contact center, and mobile and social engagement. 

HP Engage will feature new product demonstrations, hands-on and personalized training, and keynote and break-out sessions showcasing customer best practices, how to deliver break-out return on investments, optimized operations, and the delivery of superior marketing and engagement outcomes.

Over 600 customers and partners attended last year’s event and the response was overwhelmingly positive:

“(At HP Engage) we’re able to give direct feedback, we’re able to see what’s on HP’s roadmap, and we’re able to see how it fits into emerging technologies,” said Michael O’Brien, Software Engineer at Asurion. “That kind of opportunity really brings incredible value.”

Big Data is disrupting how businesses engage with their customers. As more and more companies seek to compete on the basis of customer experience, it is essential for organizations to understand customer interactions across multiple channels and engage those customers with personalized, dynamic experiences.

“Customer engagement is no longer a one-way street – you have to engage with your customers across multiple channels and speak to them on their own terms,” said Andrew Joiner, VP & GM, Marketing Optimization, HP Software. “HP Engage is a great opportunity for customers, partners, and thought leaders to continue their customer engagement transformation journey and explore new strategies and technologies that will help them deliver superior business outcomes.”