OREANDA-NEWS.  Russia's largest automobile holding "Rolf" at a press conference, which will be held on March 31st, 2015 in the press center of "RBK", will present results of 2014 and it will provide an effective strategy for survival in a crisis.

How did "Rolf" prepare for the crisis? What is the prognosis for the Russian car market in 2015 and what the future of the automotive industry in Russia? Has the policy of the manufacturer and what happens to the dealer networks? How effective government support auto market? And what are the prospects of the secondary car market? These and other questions will be answered by the CEO of "Rolf", Tatiana Lukovetskaya, the executive director of "Rolf", Vitaly Pavlovsky, the director of sales of used cars Blue Fish of GC "Rolf", Alexei Barinov, as well as the director of practice in providing of services to companies in the automotive industry PricewaterhouseCoopers, Sergey Litvinenko.

Recall that 2014 was a record year for the company "Rolf": for five years, year after year, the company improved its results. By the end of 2014 dealerships of "Rolf" sold 91,693 vehicles. Thus, the company "Rolf" confirmed its absolute leadership among the official dealer holdings in the country. The company's share in the sales of passenger cars and light commercial vehicles in Russia in 2014 was 3.69%. Also, "Rolf" became a leader in corporate sales (20,643 cars) and in sales of cars with mileage (24,674 cars).

Superiority of "Rolf" company in the market is based on strong positions in all key for the company brands. In many of them, "Rolf" became the confident leader in sales in the scale of Russia. Among them – there are Alfa Romeo, Chrysler and Jeep, Ford, Hyundai, Mazda, Mitsubishi. Thus, the company "Rolf" sold 20,617 new cars Hyundai in 2014, which corresponds to the share of 11.48% in sales of Korean brand in Russia; 19,865 of new cars Mitsubishi (24,79% in the Russian sales of the brand); 11,038 of new cars Ford (16,73% of brand sales in Russia); 5945 of new cars Mazda (11,72% of market of brand), 1147 of new cars Chrysler and Jeep (13,73%) and 37 of the new Alfa Romeo (38,54%).

Eight dealerships of company "Rolf" became the first in terms of sales of new cars from one point within their brands. Thus, Audi Center North in 2014 sold 4427 new cars, which corresponds to the share of the Russian market of Audi 13,02%, Lexus Yasenevo - 1461 vehicles (the share is 7.63% of Lexus market in Russia); Rolf Alfa Romeo - 37 vehicles (38.54% of market share of the brand); Rolf Diamant, the official dealer of Chrysler and Jeep – 843 cars (10.09%); Rolf Chimki, the official dealer of Mazda - 2609 cars (5.14%); Rolf Mining Centre, the official dealer of Skoda - 3049 cars (3.61%); Toyota Center Yasenevo - 5237 cars (3.23%); Rolf South, the official dealer of Mitsubishi - 3885 cars (4.85%).

"The results of 2014 clearly demonstrated that the company "Rolf" has chosen the right development strategy. An important term in the formula of our success was the well-chosen portfolio of brands with a wide range of premium brands and a high degree of localized models from manufacturers of mass segment. The strategy of long-term cooperation with corporate partners has also brought fruits. And, of course, the foundation of leadership – is the lined business processes and qualified staff”, - says the CEO of "Rolf", Tatiana Lukovetskaya.