OREANDA-NEWS. March 24, 2015. Chris Leong is appointed Chief Marketing Officer and member of the Executive Committee of Schneider Electric. She replaces Chris Hummel who will pursue his career outside the company.

As Chief Marketing Officer, Chris Leong will be responsible for the company’s brand and marketing strategy to make Schneider Electric a best-in-class company in customer engagement. She will oversee global marketing teams, from external & internal communication through digital customer experience to content & field marketing. She will report directly to Jean-Pascal Tricoire, Chairman & CEO of Schneider Electric. Her appointment is effective immediately.

“It is with great pleasure we name Chris Leong as Chief Marketing Officer of Schneider Electric. Chris will bring her strong experience in the development of global brands combined with her passion on delivering great customer experience to accelerate our growth ambitions” said Jean-Pascal Tricoire.

“As the global specialist in energy management and automation, Schneider Electric aims to deliver a breakthrough innovative brand and marketing experience to all its partners and customers, said Chris Leong. Guided by our obsession to address the pain points of our customers, we will leverage our strong digital capabilities and our experienced marketing teams to further digitise the customer experience and to take our brand and marketing efforts to new heights and play a pivotal role as an engine for Schneider Electric’s growth.”

Chris Leong, 47 years old and Malaysian, has a 30-years career in sales, marketing and general management roles, benefiting from a strong experience across different continents, managing diverse industries and cultures with deep and rich consumer insights and brand experience. Chris joined Schneider Electric in January 2012 as Senior Vice-President in charge of Schneider Electric's Partner Excellence Project before taking the lead of Asia-Pacific Lifespace Business in July 2012. Since 2013, she was in charge of the Digital Customer Experience Division, driving Schneider Electric’s customer experience transformation, leveraging digitisation to support business growth, customer intimacy and enterprise efficiency. Before joining Schneider Electric, Chris had a long career at Nokia, where amongst other things she was leading Marketing GTM Operations and Head of Nokia Greater China. Previously, Chris held several executive roles in globally-recognised advertising and marketing agencies such as Grey, Bates and Ogilvy.