BASF Creates Chemistry with Stakeholders
OREANDA-NEWS. BASF will connect people and ideas in six locations worldwide at the Creator Space(tm) tour, a year-long, global event series aiming to address the challenges of smart energy, food and urban living. The second stop, will take place in Shanghai, China, from March 20 to 27, 2015, with a focus on tackling the challenges brought about by increased urbanization.
"The 150-year history of BASF shows that chemistry is an enabler for new ideas and solutions. In our anniversary year more than ever, we are connecting people and ideas to make meaningful contributions to society in accordance with our corporate purpose: 'We create chemistry for a sustainable future,'" said Dr. Martin Brudermuller, Vice Chairman of the Board of Executive Directors, BASF SE, responsible for Asia Pacific.
"2015 marks both the 150th anniversary of BASF and 130 years of BASF in China. In addition to global celebrations and a historical retrospective, BASF is taking the opportunity of its anniversary year to establish a new approach to collaboration with multiple stakeholders known as 'co-creation'. This approach has great potential to boost innovation among BASF and its partners around the world, including here in China," said Dr. Albert Heuser, President Functions Asia Pacific, President & Chairman Greater China, BASF.
The tour is part of BASF's global co-creation program, Creator Space. Led by local, interdisciplinary, internal and external teams from areas such as business, science, technology, government, art, design, and sustainability, each stop in the Creator Space tour will explore a locally relevant topic. Following the first stop in Mumbai in January 2015, the tour has arrived in Shanghai, and will then move to New York, Sao Paulo, Barcelona and Ludwigshafen. Topics will range from sustainable consumption, to housing of the future, to intelligent solutions along the energy value chain. The Creator Space tour stop in Shanghai will take place at Expo I-Pavilion.
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