OREANDA-NEWS. BNP Paribas invites you to discover its latest digital project Living the Change: a tool for deciphering change in the world by putting images, meaning and perspective to what we are living through today.

Cultural and economic (r)evolutions, overthrows of balance, new ways of sharing, entertainment… The world is in perpetual flux. The tide of civilisations has left its share of innovations, techniques and progress that have contributed to improving our daily lives.

Giving Living the Change its solid grounding in BNP Paribas is the contribution to the project's content made partly by the Group's experts (L’Atelier BNP Paribas, BNP Paribas Real Estate and BNP Paribas Personal Finance).

Through a variety of themes, Living The Change examines all the major changes that have happened and those that are under way. BNP Paribas wants to give a fun and historical edge to the project to make it both discovery and a learning experience, allowing the audience to appropriate the knowledge being presented.

Digital media is the major revolution of our century, making it the ideal vehicle for transmitting the essence of BNP Paribas, and the most logical vector for the Living The Change project. The project is illustrated and animated by Guillaume Kurkdjian, and is in itself the embodiment of through the technical challenges it faces. For example, the transcription of animated gifs into .svg animations or its full HTML5 structure.

On 19 March, Living The Change was launched with its first big theme: The City. Its role as the cradle of change, as well as the developments and phenomena that have shaped it over the course of history, and from all points of view, be they technological, architectural, economic, migratory or energy-related.

Close on the heels of this theme are two more: "Means of communication" on 2 April and "Consumption" from 16 April. Other content will feed into livingthechange.com throughout the year.

BNP Paribas has a presence in 75 countries with more than 185,000 employees, including 145,000 in Europe. It ranks highly in its two core activities: Retail Banking & Services (comprised of Domestic Markets and International Financial Services) and Corporate & Institutional Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.