OREANDA-NEWS. AvtoVAZ sales in Russia in the first quarter 2015 could fall by 23.6% to 70,000 vehicles, said Vice President of Sales and Marketing, Denis Petrunin.

"We'll see - 25, 26, 27 (thousands of vehicles), maybe more. In total, it is about 70 thousand cars (in the first quarter)”, - said Mr.Petrunin, when he was asked about the plans of the company's sales in March and the first quarter. Recall sales of AvtoVAZ in I quarter of 2014 in Russia were 91.6 thousand cars. Thus, in the first three months of this year would be a reduction in sales by 23.6%, says the agency "Prime".

Therewith, by speaking about sales in March, Mr.Petrunin noted that it can be sold from 25 to 27 thousand cars. For comparison, in March of the last year AvtoVAZ managed to sell 37.06 thousand cars.

As it was mentioned earlier, President of AvtoVAZ, Bo Andersson, the company plans to increase car production by 22% in I quarter 2015compared with the same period of the last year. According to him, this forecast includes both Lada and Renault cars, Nissan and Datsun. "In the I quarter of this year we will produce more by 15 thousand more cars for the Renault-Nissan alliance and more by 14,000 Lada cars, than in I quarter of last year. Together it is 29 thousand cars. Totally in the I quarter of 2015, we will produce 161 000 cars – it is more by 22% cars than the last year”, - said the head of AvtoVAZ.

By the results of January-February of 2015 AvtoVAZ sold in the Russian market 41131 cars, which is less by 25% than the same period of the last year. The best-selling model in Russia is still Lada Granta with 18320 vehicles (-6.2%). Leader in the SUV segment is still Lada 4x4 - this model was chosen by 6727 customers (+ 23.2%). And the leadership in the market of estate cars is kept by Lada Largus, which was sold in the amount of 5346 units (-37.7%). Sales of Lada Kalina were 5184 cars (-50,4%), Lada Priora - 4730 units (-36.2%).

According to AvtoVAZ, by aiming to support the demand for Lada cars, the company continues to launch new products. Thus, in February it was launched the assembly of liftbacks Lada Granta with automated manual transmission, and in April-May this new gearbox will be received by Lada Kalina. There are marketing campaigns - during March the purchase of Lada can be cheaper by 100 thousand rubles. Firstly, during the purchase of Lada on credit, the customer gets a discount of 50 thousand rubles. Secondly, another 50 thousand rubles can be saved if until the end of March you buy the car by the recycling program. Trade-in will give a discount of 40 thousand rubles.