OREANDA-NEWS. Committed to serving the insurance needs of its commercial and large corporate customers, Wells Fargo Insurance, part of Wells Fargo & Company (NYSE: WFC), has appointed industry veteran Kristine Meuse to lead cross-sell efforts for its Insurance Brokerage and Consulting (IBC) division. Meuse will work closely with Wells Fargo’s corporate and commercial banking groups to provide risk management and insurance services to customers. Based in Dallas, she will lead the national cross-sell strategy and partner with local insurance teams, national resources and bank leaders to identify opportunities to help Wells Fargo customers manage risk and meet their insurance needs.

“Wells Fargo is the leading lender to middle market companies in the U.S., providing a unique opportunity for our insurance brokerage business,” said Laura Schupbach, head of Wells Fargo Insurance. “As Wells Fargo continues to meet the financial needs of commercial and large corporate customers, we also want to serve their risk management and insurance needs. With her invaluable industry expertise and leadership, I’m confident Kristine will enhance our efforts to offer insurance as an important resource in helping our customers succeed financially.”

Meuse joins Wells Fargo Insurance from Marsh, where she spent nearly 18 years in various leadership roles. She served as managing director and head of the Dallas office where she was responsible for revenue growth, profitability, client retention and recruitment. Most recently, Meuse was Global Risk Management (GRM) leader at Marsh, overseeing several key national initiatives for its US GRM client segment.