Lada Vesta claims the status of bestseller in Russia
OREANDA-NEWS. Promising model Lada Vesta, production of which starts at the Izhevsk car plant on September 25, 2015 and sales of new car will begin on November 15th, has all chances to become the best-selling car in Russia and the CIS. The head of marketing and after-sales service project Lada Vesta, Christina Dubinina, said about it in the interview with "AvtoSreda".
"With the arsenal of the three bodies, we will cover a very decent market share and we will help Lada as the brand to reach its targets. Now the priority is surely a sedan, and then we plan a hatchback and estate car, but it will depend on the market and the popularity of "Vesta", - said Mrs.Dubinina. - As for the coupe, then, you see, the body is not always in demand, not always in fashion. Sometimes coupe has so small sales that its development in this segment can be simply meaningless. "As previously it was reported, AvtoVAZ expects to produce more than 100 thousand cars Lada Vesta per a year during the reaching of designed capacity.
According to Mrs.Dubinina, the main competitors of sedan Lada Vesta in the Russian market will be Renault Logan, Hyundai Solaris, KIA Rio and Volkswagen Polo sedan. Therewith, among the competitive advantages of Lada Vesta, she called the best adaptation of the car to Russian conditions, the quality of a new, more modern platform, as well as a more affordable cost of spare parts and service.
In addition, Mrs.Dubinina reported that AvtoVAZ is considering the possibility of installation at Lada Vesta the gasoline engine capacity of 1.8 liters. At the initial stage, the model will have 8-valve and 16-valve engine of AvtoVAZ with 1.6 liter and the capacity of 87 and 106 hp, as well as the power unit of Renaut-Nissan alliance with the capacity of 114 HP, which will be available in the high-end versions. Also, the car will receive an upgraded rear suspension of the Renault-Nissan.
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