OREANDA-NEWS. March 18, 2015. Huawei today announced that it will share its vision for the ICT industry, "Open ROADS to a Better Connected World", through various platforms including conferences, exhibitions and dialogues, at Mobile World Congress (MWC) 2015 in Barcelona. Encompassing five fundamental characteristics of the ultimate user experiences in a fully connected world - Real-time, On-demand, All-online, DIY, and Social – Huawei’s "ROADS" vision will foster an open industry ecosystem that enables agile innovations, advancing the ICT industry as well as all social sectors in the digital age. At MWC, Huawei will also showcase SoftCOM, its future-oriented telecom network architecture designed to reshape the telecom industry in terms of architecture, network, operation and service to help operators achieve successful business transformation.

"The telecom industry needs rapidly move towards an open digital ecosystem. Huawei is committed to collaborating with customers and industry partners to build an enhanced, fully connected world," said Ryan Ding, Executive Director of the Board and President of Products & Solutions, Huawei. "At MWC, Huawei will introduce an array of innovative products and solutions around the themes of embracing an open digital ecosystem, enabling ICT transformation, and evolving ultra-mobile broadband. We are committed to pursuing the vision of Open ROADS to a Better Connected World with our customers and partners across the ICT industry."

Hear Huawei Rotating CEO Ken Hu Speak

Ken Hu, Huawei Deputy Chairman and Rotating CEO, will deliver a keynote address on the topic of "The Road to 5G" at 09:15 a.m. CET on Tuesday, March 3, in the Conference Village in the Fira Gran Via. Among the topics he will discuss, Mr. Hu will define Huawei’s outlook for the future of the mobile industry and vision for a "Better Connected World".

Visit Huawei in Hall 1, Fira Gran Via

Huawei will demonstrate a range of innovative ICT solutions in Hall 1 of the Fira Gran Via including:

SoftCOM Strategy: Huawei proposed the future-oriented telecom network architecture strategy, SoftCOM, in 2012, which aims to help reconstruct the telecom industry from the perspectives of architecture, network, operation and service. The SoftCOM strategy will unleash the full potential of software-defined networking (SDN), network functions virtualization (NFV), cloud computing, and Internet-based operations. This, in turn, will enable telecom carriers to realize comprehensive network evolution and business transformation, as well as further advance an open, interconnected, and innovative ecosystem to increase and better leverage the aggraded industry value.

Evolving Ultra Mobile Broadband: Huawei will share its insights, strategies and solutions for the mobile broadband (MBB) industry, and demonstrate how it is helping operators build a ubiquitous, ocean-like ultra MBB network. These coordinated, agile and flexible networks will help operators expand their business beyond just the consumer segment and create more opportunities in vertical markets such as healthcare, transport, retail, and finance, opening the way for ICT transformation. Huawei will also demonstrate its flagship products and solutions including LTE-Advanced solutions, its 4.5G prototype, 5G development and FMC2.0, all of which demonstrate how Huawei is driving ICT technology to the next phase of network evolution. Finally, Huawei will showcase its latest and highly integrated small-sized macro stations, crowd-sourcing small cell, experience-centric mobile backhaul, NFV/SDN solutions, SD-DC? (Service Driven-Distributed Cloud Data Center) architecture, and FusionCloud solution, which adopt cloud technologies in each layer of the telecom network infrastructure.

Enabling ICT Transformation: By enabling experience-centric operations, Huawei will share its strategies, solutions, and insights on customer experience management, business value creation, customer experience monetization, quality brand MBB development, and efficiency enhancement. As networks are becoming increasingly IT-centric and services are further digitalized and cloud-based, the company will also demonstrate how to enable agile and flexible ICT resource transformation for operators through business integration, orchestration, and infrastructure capability assurance. Huawei will also showcase its ICT Enterprise Architecture to illustrate the communication service providers’ (CSPs) roadmap for ICT transformation, spanning experience management, business architecture, application architecture, information architecture, as well as platform and technology architecture. Another highlight of Huawei’s showcase is its next generation operation system, Telco OS, with key functional modules including the Infrastructure Enabling System (IES) to realize flexible scheduling of bottom-layer ICT infrastructure and automatic resource management and allocation, big data analytics for analysis that can inform and generate valuable business strategy. In addition, Huawei’s Business Enabling System (BES) realizes agile and flexible product development and package design, to promote partners’ service development and facilitate the service purchasing and consumption of end users. All of this will help operators accomplish operation transformation driven by the vision for the "ROADS" experience.

Embracing an Open Digital Ecosystem: Huawei has made strategic investments to foster digital service convergence and network capability openness over the past few years in order to help operators build an open digital ecosystem. The realization of Internetized traffic monetization, and significant enhancement of user experiences and traffic value are centered around big data capabilities. Content openness and collaboration promote ecosystem development, thus ensuring an operator’s continuous business success. Huawei will demonstrate how to work with CSPs to achieve digital transformation and offer digital services to individuals, families and industry customers by building an open digital ecosystem, aggregating global content and applications, and developing resources. Simultaneously, Huawei will continue to provide dedicated services and end-to-end ICT solutions for carriers to maximize their networks, platforms, and operation advantages, expand smart city markets by building a win-win ecosystem, and seize enterprise ICT transformation opportunities.

For consumers to stay connected, Huawei unveiled a series of wearable devices including the Huawei Watch, TalkBand B2, and TalkBand N1, on the eve of Mobile World Congress (MWC) 2015. Huawei also unveiled the next-generation phablet, MediaPad X2, and also announced the brands vision, "Dreams Inspire Creativity." The wearable device announcement showcases Huawei’s commitment to inspiring creativity and creating products that will enhance the consumer’s ecosystem.