OREANDA-NEWS. The creation includes two emotional TV spots, in which DHL and global trade are showcased as enablers of education in Africa and medical care in South America. Additionally, a short film featuring DHL employees from Namibia and Chile is available online. Creative agency 180 Amsterdam commissioned the multi-award winning director Frederic Planchon to shoot the spots. The integrated campaign also includes online advertising, print ads in selected business publications and Out-of-Home advertising.

Media agency MEC will support DHL with a twofold media strategy: TV spots and print ads will run on media with pan-global reach as well as on national level in six defined core markets, including China, Germany, India, Mexico, UK, and the U.S.

The campaign also receives support from Deutsche Post DHL Group CEO Frank Appel. In collaboration with English-language broadcast channel of "Deutsche Welle", he participates in a talk show about "Opportunities and Risks of Global Trade". Further activities with a similar scope are planned for the remainder of the year.