OREANDA-NEWS. Tele2, an alternative mobile operator, started broadcasting new advertising videos revealing advantages of its offerings. Tele2 subscribers do not need to wait for discounts to use affordable mobile services.

This year the company has changed the company’s key message. “Low prices in fact not in word” – that’s one of the 2015 slogans. The operator will communicate this message via different channels: TV, radio, Internet and outdoor advertising.

In new videos members of the music band talk about Tele2 low prices that remain unchanged all year round. Subscribers do not need to wait for seasonal discounts and postpone their talks till later. Thanks to affordable tariffs Tele2 subscribers may use mobile services on favorable terms any time of the year.

In those regions where Tele2 has already launched 3G and 4G mobile networks (St. Petersburg, Novosibirsk, Chelyabinsk, Tambov, Tula, Nizhniy Novgorod) the operator is communicating advertising materials to promote its data services. In these videos young musicians talk about high-speed mobile Internet whose low price is something easy to advertise.

Additional information

Tele2 launched the new advertising platform “Honesty” in April 2014. It is founded on the philosophy of honesty that complies with Tele2 brand values. The operator’s new slogan is “When it’s honest, it’s cheaper”. The company has not only entirely changed its image in advertising but also upgraded a range of tariffs and improved its approach to customer service. Tele2 has selected the DDB international agency as a partner for creating a new advertising concept.