OREANDA-NEWS. Epson has been a regular contributor at Japan's Eco-Products Exhibition for many years. Hosted by the Japan Environmental Management Association for Industry (JEMAI) and Nikkei Inc., the event is one of the largest environmental exhibitions in Japan and is used by Epson to demonstrate its latest environmental initiatives. This report focuses on Epson's efforts to explain these initiatives at Eco-Products Exhibition 2014 New window, held last December.

Epson booth

Now in its 16th year, Eco-Products has become established as Japan's largest environmental exhibition. Epson has participated since the very beginning, using the event to showcase its various initiatives to reduce its environmental footprint. Epson designed its booth to appeal to a wide range of visitors from businesspeople to students and small children. Our display taught visitors how we reduce environmental footprint, introduced them to our eco-conscious products and services, and gave them a sense of the possibilities for the future at Epson.

Following the theme "Epson Technology for People and Planet," the Epson booth featured historic products made with our compact, energy-saving, high-precision technologies that have been the DNA of our manufacturing innovation since our founding. A screen dropped down at the entrance to the display area to make a stage. An interactive projector played a presentation on the big screen about Epson's core technologies and how they contribute to lifestyle and business comfort and environmental solutions. At the end of the presentation, the screen lifted and the show shifted to a display corner. Having built up the sense of expectation among the visitors, staff conducted guided tours around the booth. Many tour participants commented that the guides' explanation was easy to comprehend and gave them a deeper understanding of Epson environmental initiatives.