Lexus to Awaken the Senses at Milan Design Week 2015
OREANDA-NEWS. Lexus International will present a sense-based exhibit experience, titled "Lexus - A Journey of the Senses", at Milan Design Week 20151. The exhibit will feature Internationally-Acclaimed Designer Philippe Nigro and World-Renowned Chef Hajime Yoneda.
The exhibit, running from April 14 to 19 at Spazio Lexus - Torneria in Tortona, will offer an amazing experience that excites and awakens the senses. As a brand that places great emphasis on the senses, both in its design process and when creating cars that true offer driving pleasure, Lexus hopes that visitors will find the exhibit a wide-ranging and exciting sensory experience.
Philippe Nigro, a designer with eclectic experience in product and space design, was chosen to design the space. Additionally, Lexus called on chef Hajime Yoneda for food design. Yoneda, who earned a 3-star Michelin rating in 2009, has risen rapidly to international recognition for his unique and original interpretation of gastronomic tradition. The fruit of this collaboration between two internationally acclaimed creators with very different backgrounds promises to be a truly unique experience.
At the same venue during Milan Design Week, works by the 12 finalists of the Lexus Design Award2 2015 (for which the theme was also "Senses") will also be displayed.
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