OREANDA-NEWS. February 13, 2015. Immedia (AIM: IME), a premier supplier of digital music, entertainment and commerce channels to leading brands announces today that the Company is to create and supply 'the sound of BMW' and 'the sound of MINI' music channels for BMW Group UK franchised Retail Centres across Great Britain and Northern Ireland.

"BMW Group UK desire to create and provide an industry benchmark in retail customer experience and following trials with Immedia, music will now will play a significant role in that strategy" said Paul Kester of BMW Group Modern Retailing.

Bruno Brookes, CEO of Immedia, said: "We are delighted to be working with BMW and MINI, two iconic automotive brands. Music and first class sound reproduction can be a huge enhancement to the overall driving experience and we aim to remind customers of this in the retail environment."