Miratorg Becomes Supplier of Beef for McDonald's Restaurants
OREANDA-NEWS. Agribusiness Holding "Miratorg", leading operator at the Russian meat market, informs that it became a supplier of high-quality beef of in-house production for McDonald's restaurant chain.
"Miratorg" built from scratch the largest vertically integrated production "from the field to the shop counter" in Europe. More than 250 thousand cattle heads of the special Aberdeen-angus meat breed are kept at 43 company farms in Bryansk and Kaliningrad regions, two grain feeding sites and cattle deep processing plant are in operation.
The most advanced plant in Russia for cattle processing in Bryansk region has already supplied the market with more than 3 300 tons of fresh high quality products and is going to increase the production capacity up to 40 thousand tons in 2015. High technology automated lines for semi-finished products, including beef mince meat, enable to control the product quality and full formulation compliance at all stages.
"We have been doing business with McDonald's for a long time - we supply chicken nuggets and chops for burgers. Now they are made of our own beef. Formulation is a McDonald's secret, and we guarantee that the animals are grown without hormones and growth stimulators, only with the help of natural feedstuffs, with care and following the most strict quality standards. "Miratorg" is going to increase supplies to the Russian market and is ready to cooperate with all HoReCa market participants. No matter what market segment they would work - our beef is enough for everybody", - the President of ABH "Miratorg", Victor Linnik said.
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