OREANDA-NEWS. In conditions of unstable prices and against the background of crisis development in the economy, DIXY Group has decided to freeze the prices of the basic range of food products. The basket of goods at frozen prices includes: buckwheat grain, rice, millet grain, pasta, sunflower seed oil, butter, flour, dumplings and frozen fish. The cost of the basket will remain unchanged for at least four weeks-until 9 March 2015.

In addition, the Company guarantees preservation of the minimum markup of 0 to 15% on some of the goods in particularly great demand. The DIXY freeze on higher markups applies to several brands of sugar, salt, cereals, oil, flour and chicken eggs.

DIXY retail chain unites over 2,000 neighborhood stores and pursues a policy of low prices, orienting itself on the broadest possible range of customers.

"Today, the foremost task of retail chains is to adjust their offer so as to meet customers demand in an economic environment that has changed drastically, - notes Ilya Yakubson, President of DIXY Group. - We guarantee an unchanging cost of our food basket with procurement prices remaining volatile, thus taking on inflation-related risks. This is how our Company responds to the expectations of our neighborhood customers, as well as confirmation that retail chains are now acting as an effective tool to slow down the inflation rate".

Another means helping DIXY curb inflationary price hikes is the expansion of the line of goods under the Company's private labels. By promoting this category of goods, the chain can not only manage costs more efficiently, but also guarantee product quality and stable availability on the shelves.

OJSC DIXY Group (MOEX: DIXY) is one of Russia's leading retailers of foods and everyday products.

The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June 2011.

As of December 31, 2014, the Company operated 2,195 stores, including 2,065 DIXY neighborhood stores, 94 Victoria stores, 1 CASH store, and 35 compact hypermarkets MegaMart and MiniMart.

The Company operates in Central, Northwestern, Volga and Urals federal districts of Russia, and in Kaliningrad and Kaliningrad region.

As of December 31, 2014, the Company had a total of 746,509 square meters of selling space.

In 2014, the Company's total revenue amounted to RUR 229 bln (USD 6.0 bln).

The Company is the third largest national food retailer by revenue, selling area, and number of stores.

The Company employs over 50,000 people.

In May 2007, the Company raised USD 360 mln in its IPO on the RTS and MICEX. A controlling stake of 54.4% in OJSC DIXY Group is owned by Mercury Group of Companies, a diversified holding company.

The Russian business magazine Expert rates DIXY Group as one of the Top-100 largest Russian companies.