OREANDA-NEWS. According to sales data newly releasedby the China Association of Automobile Manufacturers (CAAM), Great Wall Motors wasranked 8th in China's auto industry with annual sales of 730,000 units in 2014,including SUV sales of 519,000 units, up 24.4 percent year on year, pickupsales of 118,000 units and car sales of 93,000 units.

2014 is undoubtedly a year of great development for the SUV. Great Wall Motors'focus strategy achieved initial results in 2014. Thanks to the launch ofseveral new models in the second half of 2014 and the record sales of Haval H6for consecutive months, Great Wall Motors' SUV sales grew steadily and reached519,000 units, up 24.4 percent year on year. So far Great Wall Motors' SUVmodels have been sales champions for 12 consecutive years.

In terms of sales, Haval soared in 2014 to boost Great Wall Motors' SUV sector.Haval H6 worked a miracle with sales of over 30,000 units for three consecutivemonths and registered annual sales of 315,000 units, up 45 percent year onyear, so as to retain the domestic SUV sales championship; Haval H2 registeredannual sales of 49,000 units, and was ranked among the top 10 best-sellingmodels as its sales have kept climbing since it was launched in July and topped10,000 units for two consecutive months; Haval H1 registered annual sales of13,000 units and became a rising star in the SUV market with average monthlysales of over 6,000 units.

In the unnoticed pickup market, Great Wall Motors also performed strongly. Withannual pickup sales of 118,000 units in 2014, Great Wall Motors has retainedthe domestic pickup sales championship for 17 consecutive years, followed byJMC and Zhengzhou Nissan. However, Great Wall Motors' car sales declinedbecause of its strategy of focusing on SUVs. In an interview during the 4th Great Wall Science & Technology Festival, ChairmanWei Jianjun said, "It is a period of adjustment for our product strategy indeed,we have not developed new car models based on two existing models: C50 and C30,this is the key reason for the decline in our car sales."

Great Wall Motors' sales were somewhat affected by the independent brands'sales decline for 12 consecutive months. Just as an industrial expertcommented, "A company's business performance is measured by sales andcapital chain. Great Wall Motors was unproblematic in both." Despite aslight decline in annual sales compared to the previous year, Great WallMotors' overall ranking in the industry remained unchanged and its operatingrevenues picked up contrarily. These were attributable to the continuous growthof its primary business-SUVs, the optimization and upgrading of Haval'sproduct structure and the constant enhancement of Haval's brand influence.