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OREANDA-NEWS. The share of sales of Lada cars on credit in 2014 was 33%, the press center of AvtoVAZ informed the agency "AUTOSTAT".

"Regarding the forecast for 2015, it should be noted that in the current environment of the reduction of the share of approvals of credit applications, it can be expected the decline in the share of sales of Lada cars on credit to a level of 20-25%”, - said the press center of AvtoVAZ. - The main factor, influencing the purchase of a car on credit in the current year will be the cost of the loan. The increase in interest rates on loans affected negatively the market for car loans."

Recall at the end of 2014 Russian dealers of Lada sold 387,307 vehicles, which is less by 15% than a year ago. "Despite the overall decline in our sales, we increased our share in the segment of cars with the price less than 600 thousand rubles. If the entire segment fell by 30%, then Lada was reduced by 15%. That is our market share in this segment rose from 38% to 42%, "- said the president of AvtoVAZ, Bo Andersson. In general, the share AvtoVAZ in the Russian market for the year was 16.6%.

The leader of sales of AvtoVAZ in 2014 is still Lada Granta with the index of 152.8 thousand cars (-8.5%). Growth driver became Largus –it was sold 74,000 of these estate cars and vans the last year, which is more by 16.4% than in the previous year.

For 2015 AvtoVAZ predicts the decline in domestic car market by 19% to 1.9 million cars. Therewith, sales of Lada should grow by 15-20% due to the active promotion of products in foreign markets, further improve of the localization of products (currently it is 82% for Lada cars) and bring to market two new promising models Lada Vesta and Lada XRAY.