OREANDA-NEWS. Aberdare Cables, a Powertech company within the JSE-listed Altron Group, has appointed Mishack Matla as Sales, Marketing and Distribution Director, effective from 12 January 2015.

He joins the group from Aspen Pharmacare where he fulfilled the role of Group Sales and Commercial Manager for four years. Here, he was responsible for the private hospital division, which comprised large hospital groups, hospital management, related pharmacies and specialist doctors. Prior to this, he was Marketing Manager at Bayer Schering Pharma.

Keith Edmond, CEO of Aberdare Cables, says, "Mishack's years of invaluable experience, his tenacity and leadership style complement Aberdare Cable's winning ethos and strategic business objectives. We look forward to welcoming him to our dynamic team as we enhance our ability to deliver quality cabling solutions, innovation and value added services to the South African and African market."

He holds an MBA from the Milpark Business School and holds a graduate diploma in Marketing Management from the Institute of Marketing Management (IMM).