OREANDA-NEWS. Group of companies "Sollers", which represents brands UAZ, SsangYong and Isuzu, by the results of 2014 sold 77,621 vehicles, which is less by 10.7% than the result of 2013.

Sales of UAZ cars in the last year fell by 3% to 49,844 units. Growth leader at the end of 2014 was the SUV UAZ Patriot, whose sales increased by 10% to 21,056 vehicles. Growing demand for UAZ Patriot is provided by the release in September of 2014 of updated version of the model. Changes affected the exterior and interior of the SUV, it was also added modern technological features such as multimedia system with rearview camera, LED headlamps insertion in the world.

According to Deputy General Director of Sales "Sollers", Alexei Volodin, despite significant overall negative trend in the market in 2014, UAZ kept the position at the 15 th place in terms of total brand sales in Russia, as well as it increased significantly its market share among all passenger and commercial vehicles up to 2%.

"Of course, we also depend on foreign policy and economic factors that have a negative impact on the automotive market in Russia in 2014, but it is much less than foreign manufacturers. UAZ cars have the highest level of localization. New UAZ Patriot is in great demand. However, it is as other models in the model range. All production is written by customers for three months in advance. I give a positive outlook for UAZ in 2015. We set an ambitious goal to enter the Top-10 by sales: we have decent products, whose quality is constantly improving; we have the best price offer in the market; competent, ambitious management; strong, stable dealer network; very loyal to our brand clients – with such initial data we just have to achieve it,"- says Mr. Volodin.

Sales of Korean brand SsangYong in 2014 were 25,010 units – it is less by 26.6% than a year earlier. The leader of the demand is still crossover SsangYong Actyon, which was sold in the amount of 14,225 units.

Sales of light commercial and Isuzu trucks in 2014 were 2,767 units, which is more by 114% compared to 2013. Sales of Isuzu trucks increased by 85% to 2001 cars and light commercial – by 260% up to 766 units. A marked increase in sales is provided by the entry of new models Isuzu NQR90 and Isuzu NMR85 (GVW 3.5 tons) to the market in 2014, as well as the beginning of the successful sales of medium cars Isuzu F-Series (Forward): FSR90 and FVR34. In addition, a significant role in increasing of sales played a parc renovation program.