OREANDA-NEWS. January 22, 2015. "eConnect", a mobile APP of financial information service platform developed by ICBC, was officially launched in Apple's App Store and all major Android markets, which is the first of its kind rolled out by a major Chinese commercial bank.

By connecting professional customer managers to the "end" of mobile communications, "ICBC eConnect" has realized point-to-point services between customer managers and customers, marking the entry into the "mobile social networking" age of the Bank's customer service.

According to an ICBC official, "eConnect" is a mobile financial information service platform independently developed by ICBC to follow the trend of mobile and fragmented customer communication and service in the age of mobile internet. By downloading and installing the "eConnect" APP on smart phones, customers can directly contact customer managers or the 95588 manual customer service via mobile devices, which not only saves trip time, avoid the trouble of making phone calls, but also allow them to access ICBC's around-the-clock financial services anywhere at any time. Furthermore, via services such as "ICBC Private Banking", "ICBC Credit Card", "95588 Customer Service", "eBuy" and "ICBC Personal Banking" embedded in the mobile APP, customers can also buy wealth management products, apply for credit cards, transfer and remit funds, and obtain information on the finance industry, the Bank's products and special offers.

Industry insiders said that "eConnect" was another major step by ICBC in the internet financial sector following the rollout of "eBuy", its e-commerce platform. In the future, "eConnect" will achieve synergy with the Bank's mobile banking and "eBuy", thus building a mobile internet financial ecosphere comprising information services, financial services and e-commerce.