OREANDA-NEWS. Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), the leading IT services, consulting and business solutions organisation, has today announced that it has been selected by Virgin Atlantic Airways (VAA), one of the UK's leading airlines, to provide fully managed services to transform and optimise its IT processes, applications and infrastructure. TCS will set up a private cloud for Virgin Atlantic and provide services including Infrastructure-as-a-Service, End User Services and Application Support Services across the whole of Virgin Atlantic's technology landscape.

The initiative is a part of Virgin Atlantic's strategy to invest in operational efficiencies and innovations to help it maintain its market leadership. The project will create a service that is easy and straight-forward to administer whilst providing VAA with a progressive, industry leading portfolio of IT services. Through this partnership, Virgin Atlantic will also gain access to TCS' Airline and Digital Innovation Labs, facilities designed to support the development of solutions that address the changing needs and expectations of the new digital consumer.

"In order for Virgin Atlantic to maintain and build on our position as market leaders, it is vital for us to simplify our IT processes and create a technology landscape that is more agile and responsive to our growing business requirements," commented David Bulman, CIO, Virgin Atlantic Airways. "TCS has strong reputation in the aviation industry and - from our previous work with the company - we know it to be a very capable service provider with world-leading expertise. We are delighted to enter into a long-term strategic partnership with Tata Consultancy Services. We look forward to working closely together to improve the experience we deliver our customers, through the development of new digital solutions."

S Sukanya, global head and vice president of travel transportation and hospitality unit, TCS, commented; "The rise of the Digital Consumer Economy is creating opportunities, and challenges, for businesses across all markets and industries. To succeed in this new era organisations need to fully embrace a 'digital by default' approach. Virgin Atlantic has been one of our most valued clients in Europe and this deal has further strengthened the long-standing relationship between the two organisations. "

TCS has emerged as a clear partner of choice for airline companies looking to reinvent themselves in this new digital age. The company was recently selected for similar transformational leading airlines in Europe, Asia Pacific and North America.