CTC Media Complets Acquisition of CarambaTV
OREANDA-NEWS. January 19, 2015. CTC Media Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), a leading Russian independent media company, today announced that it has completed its acquisition of a majority stake in CarambaTV, a producer of digital and transmedia content. CTC Media acquired a 51% ownership stake in CarambaTV for 148 million rubles.
Yuliana Slashcheva, Chief Executive Officer of CTC Media, said, “The acquisition of CarambaTV is the next logical step in our strategy to develop our digital and transmedia businesses. We see an opportunity for the additional monetization of our existing channels by consolidating traffic and exchanging content with CarambaTV. We appreciate the creative potential and high performance of the Caramba team in the digital space, and we are very happy to see them join CTC Media.
The transaction included the Carambatv.ru and 100500.tv web portals, which together receive over 2 million unique monthly visitors.
CarambaTV content generates over 75 million views per month, including 20 million views of online content.
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