OREANDA-NEWS. At this year's Cosmetagora exhibition, BASF showcases two new personal care solutions inspired by life: the anti-aging face care concept "Beautiful Faces" and "Color Trends 2016" - a trend-driven collection of effect pigments (booth 120-121).

Looking young, attractive, and healthy is becoming increasingly important to consumers of all ages. The formulations comprised in BASF's new concept "Beautiful Faces" enable personal care solutions that meet the universal desire for significant anti-aging effects, while allowing manufacturers to target very specific consumer needs. These were defined by means of a market research study and a validated typology system: Women who participated in the study in France that BASF conducted with TNS Infrates were assigned to one of six groups in the typology system, based on their personality, emotional needs and purchase motivations. Each of the group's descriptions reflects its predominant trait, from "Energetic", "Perfect", "Professional" and "Protected", to "Authentic" and "Creative".

"We used the insights we gained from the study to develop anti-aging face care formulations that are tailored to meet the emotional and functional needs of the different consumer types," explained Stephane Lacoutiere, Marketing Manager at Personal Care Europe. One example: The "Authentic Boost" formulation has been tailored by BASF to meet the specific needs of the "Authentic" consumer, who strives for natural, effortless beauty. This dry yet nourishing anti-aging oil contains natural-based ingredients and combines easy skin hydration with non-greasy, velvety smoothness.

To develop color care solutions that really resonate with consumers, BASF's Personal Care business draws its inspiration for new products and concepts from real life and keeps a close eye on regional and global trends. Now, by analyzing cultural drivers in the global market place, BASF has identified the beauty trends that will become dominant in 2016: "Color Full", "Ancient Wisdom", "Woman of Power" and "Third Act".

"In 2016, we explore the concept of the Self and are empowered by our active participation in the world", said Valerie Pian-Parison, Marketing Manager at Personal Care Europe. "The beauty trends we identified together with Fashion Snoops all help to celebrate originality and the potential of individuality."

The "Color Full" trend, for example, attracts fun-loving, outgoing personalities who are active participants in the world. Accordingly, the relevant color palette features extreme, jolting colors balanced with black, white and metallic silvers.

BASF is presenting its "Color Trends 2016" portfolio of effect pigments at this year's show to help manufacturers leverage the market opportunities that are evolving with these upcoming trends.