OREANDA-NEWS. Clairol Nice ‘n Easy has announced actress Christina Hendricks as its Brand Ambassador. In her latest role, Christina Hendricks represents Nice ‘n Easy’s new Shift a Shade campaign; inspiring women to make a hair shade shift to find their true color. Shifting a Shade is something Christina did herself early in her career, although, with her iconic red hair, you’d have never guessed it!

“I’m so excited about being the new Nice ‘n Easy ambassador,” says Hendricks, “It’s a product I’ve been using ever since I went red. I love that the results from Nice ‘n Easy are so natural looking; I know it’s going to turn out natural and beautiful and I don’t have to worry about it. People never believe that I do my hair color myself at home. They say, ‘You don’t do your hair at home by yourself, do you?’ and I always reply and say ‘I honestly do!’ I like that I can trust the brand and product and that I can have it in my drawer at all times for when I need it.”

Naturally a dark blonde, as a young girl Christina was first inspired to color her hair red by the fictional heroine of LM Montgomery’s books, Anne of Green Gables, another of the world’s most iconic redheads. Finally making the leap early in her career, Christina colored her hair for an Italian editorial shoot using Clairol and it’s been her color ever since- through the beginnings of her acting and modelling career to all seven seasons of Mad Men.

And what better time to be a redhead – the announcement comes when the world’s beauty experts are talking about red as the hair color of the season – from muted strawberry to vibrant auburn,  Christina’s iconic red hue has never been more on trend.

Jacky Ouyang, Clairol Brand Director comments, “Christina Hendricks  truly embodies Nice ‘n Easy and especially the Shift a Shade campaign, which is about finding hair color that is true to you – color so natural looking that no one would know it wasn’t the shade you were born with – it’s the perfect pairing.”

Clairol US Color Director James Corbett says, “It’s easy to shift a shade and get natural looking results from Nice ‘n Easy. Get inspired by Christina and find a color that unleashes your best you!”

The Shift a Shade advertising campaign featuring Christina will air beginning January 2015. Nice ‘n Easy offers 45 natural-looking shades, so you can easily shift a shade to find a color that’s true to you. Featuring Colorblend Technology, Nice ‘n Easy creates rich tones and highlights, providing expert natural looking color that lasts up to 8 weeks and gives you 100% gray coverage, all from one box. The CC Cream Conditioner included in every box of Nice ‘n Easy keeps your hair soft and your color shiny.