OREANDA-NEWS. Trubodetal factory (Trubodetal Open Joint Stock Company, based in Chelyabinsk, part of United Metallurgical Company, OMK Joint Stock Company, Moscow) has started using a new trademark for its products. Changes to the products' quality passports as well as changes in technological and design documentation have been made as well. These measures have finalized the rebranding process.

The new company style has been introduced to all OMK factories since the beginning of 2013. The aim of the rebranding is to bring all the group's factories together with a commonly recognizable style that reflects the company's main values- being dynamic and technologically advanced.

"Now our products are being delivered to clients with passports on new Goznak hologrammed letterheads which carry our new trademark. This will ensure our clients that they are buying high-quality products, and it will increase protection against counterfeits," said Andrey Korotkov, Trubodetal's Managing Director.

In the last year and a half, Trubodetal factory has changed its seals, official letterhead, documentation, and has started using a new visual style for its signboards, offices, and souvenirs.