OREANDA-NEWS. Gloria Jeans retains its current delivery volumes, doubles its product range and opens new, large stores. M.Y. Lermontov: "The blue waves dance, they dance and tremble, the sun's bright rays caress the seas... And yet for storm it begs, the rebel, as if in storm lurked calm and peace!"

Gloria Jeans prepared itself for the current economic situation. Dynamic growth of its store chain in 2011-2013 back in early 2014 transformed into improvement of store locations, closing of smaller stores and opening of new, larger stores with the areas of over 1,000 square meters.

Previously, the prices for Gloria Jeans products had been 25% compared to competitors, and now they are 50% lower. This is our momentum. Any storm is time for Gloria Jeans.

Gloria Jeans is a vertically integrated retailer and a leader of the fast fashion segment in Russia and Ukraine. The Company designs, produces and sells fashion apparel, footwear and accessories both for adults and kids under Gloria Jeans and Gee Jay brands.

Gloria Jeans brand awareness in Russia constitutes 95% (according to McKinsey data, 2014).

Gloria Jeans' business model is based on implementation of the fast fashion concept, i.e. fast-paced design, production and sales of the trendiest product range at affordable prices.

The Company was founded in 1988 by Vladimir Melnikov and by early 2014 its own store chain has grown to 628 in 319 cities of Russia and Ukraine. Net profit according to 2013 results amounted to 2.65 billion rubles (9.6% of sales).

The Company's headquarters is located in the city of Rostov-on-Don where it operates 8 regional sales offices, 2 large logistic facilities in Novosibirsk and Novoshakhtinsk and production centers in Russia, Ukraine, Hong Kong, China, Vietnam, Bangladesh, and India.

Gloria Jeans Company employs over 20,000 people.