OREANDA-NEWS. Titan Eyeplus, India's leading eyewear retail chain, has won the top two awards at the prestigious TRRAIN Retail Awards 2014. The Gold and Silver winners were from two of Titan Eyeplus' Delhi stores - Pankaj Kumar from Vikas Marg & Vinod Badoni from Ashok Vihar respectively for their excellence in customer service. The award function was held at Chennai.

TRRAIN stands for Trust for Retailers and Retail Associates of India. TRRAIN awards are annual awards that recognize and reward customer service excellence in retail (both modern and traditional), at an all India level. By judging the finest, most enduring customer service stories of retail associates, TRRAIN aims to create industry case studies and benchmarks for customer service excellence in retail in India.

There were over 3500 entries from various retail companies across the country. 16 candidates out of 3500 made it to the final round including the 2 finalists from Titan Eyeplus. Both the winners were recognized to have excelled in going out of their way to ensure complete customer satisfaction and for providing innovative solutions to their customers' needs.

Titan Eyeplus strongly focuses on the culture of delighting the customer. An internal customer experience program, Make Hearts Beat (MHB) drives this comprehensively through various initiatives. Employees from all stores across the country are encouraged to the exceed expectations of customers through their service and share customer satisfaction stories with the corporate team. During birthdays and anniversaries, employees at Titan Eyeplus stores try to personally wish the customer and make the day memorable for them.

S Ravi Kant, CEO, eyewear division, Titan Company, said, "It is a proud moment for the company to be applauded at a National level such as the TRRAIN Retail Awards 2014. Titan Eyeplus has been committed to providing the finest customer experience and we have specific training in place for our employees with regards to customer service and engagement. Both our employees who have won the top awards went beyond their call of duty to aid our customers. This is a fine example of how that extra effort for a customer can go a long way in building long term relationships. We are constantly striving towards improving and building our customer bonding and will continue to do so."