OREANDA-NEWS. In the first 11 months of 2014, the car sales of SOLLERS GROUP, which represents such brands as UAZ, SsangYong, and ISUZU, amounted to 67,402 vehicles. This is below the results for 2013 by 12.7% when the Group sold 77,169 vehicles of these brands.

22,599 SsangYong cars have been sold in January-November 2014. This figure is 27% lower than the sales of this South Korean brand in the same period of 2013. Despite the fall in sales in absolute terms, the market share of SsangYong has declined only slightly and amounted to 1.0% compared to 1.2% in 2013. SsangYong Stavic has become increasingly popular in the market, as the sales of this model totaled 847 units versus 23 units in the same period last year.

Following the first 11 months of 2014, the sales of UAZ off-road vehicles on the domestic market amounted to 42,623 units, which is 6% less than in the previous year. Despite the fact that the sales declined in absolute terms amid the overall market drop, the market share of UAZ has increased and amounted to 1.92% compared to 1.86% in the same period last year. UAZ Patriot and UAZ Cargo demonstrated a substantial growth associated with the successful launch of these models and the positive effect of model range update campaign. UAZ Cargo has been the growth leader in the first 11 months of 2014, as its sales totaled 467 units compared to 28 units in the same period last year. UAZ Patriot, an off-road vehicle, remains the most popular car among buyers, as its sales increased by 12% to 18,417 units.

The sales of ISUZU light commercial vehicles and trucks in January-November 2014 amounted to 2,180 units. This is by 83% more than the figure for the last year. These results have been achieved by expanding the model range of ISUZU trucks offered in the Russian market. There has been the F-Series chassis with the total weight of 12 tons and 18 tons. The company worked strongly to acquire corporate customers and cooperate with dealer companies. The dealer network was developing both on the quantitative and qualitative levels. A substantial impact on the level of sales was made by the model range update campaign.