OREANDA-NEWS. Tata Steel has been chosen asone of the 100 Most Valuable Brands 2014 by World Consulting & Research Corporation (WCRC), Asia's No 1 Brand Rating & Ranking company. The Award was given by WCRC at a grand felicitation ceremony held on December 16, 2014 in Mumbai. Ms Malini Gupta, Head Corporate Communications, Tata Steel, received the award on behalf of the Company.

Speaking on the occasion, Mr. Chanakya Chaudhary, Group Director, Corporate Communications & Regulatory Affairs, Tata Steel said: "Tata Steel has pioneered several new initiatives to benefit its customers through various product and service innovations. With our portfolio of innovative product and service solutions, we have constantly endeavoured to provide added value to our customers and stakeholders. We are delighted to have been recognised as one of the Most Valuable Brands this year. Recognitions like these inspire us to continue our legacy of serving our valued customers as we have been doing for the past 100 years".

The Most Valuable Brands of the year 2014 (India Edition) is a research endeavour to showcase and recognise brands that have established their presence and authority in the Indian market by virtue of their credibility and enormous customer loyalty. Tata Steel was chosen as one of the most valuable brands as the Company has always been the benchmark in introducing innovative products and services in the steel industry, creating value for its customers. The implementation of novel ideas has also made the Company a pioneer in steel marketing.

In addition to this award, Tata Steel has been recognised by other prestigious awards in 2014 such as 'Asian CSR Leadership Award for Community Development', 'JSPCB awards for Environment Protection', 'Top Indian Company in the Iron and Steel Sector' in the 14th edition of 'Dun & Bradstreet Corporate Awards 2014', Indian 'Most Admired Knowledge Enterprises' (MAKE) Award 2013 and the 'Corporate Citizen of the Year Award' from The Economic Times.

About Tata Steel

Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the top global steel companies with an annual crude steel capacity of over 28 million tonnes per annum (MnTPA). It is now the world's second-most geographically-diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries. The Tata Steel Group, with a turnover of US\$ 24.81 billion in FY 14, has over 80,000 employees across five continents and is a Fortune 500 company. The Group's vision is to be the world's steel industry benchmark in "Value Creation" and "Corporate Citizenship" through the excellence of its people, its innovative approach and overall conduct. Underpinning this vision is a performance culture committed to aspiration targets, safety and social responsibility, continuous improvement, openness and transparency. In 2008, Tata Steel India became the first integrated steel plant in the world, outside Japan, to be awarded the Deming Application Prize 2008 for excellence in Total Quality Management. In 2012, Tata Steel became the first integrated steel company in the world, outside Japan, to win the Deming Grand Prize 2012 instituted by the Japanese Union of Scientists and Engineers.