Dealers delayed sales of foreign cars
OREANDA-NEWS. Distributors stop deliveries of cars to dealers, and those stop the sale.
Thus, BMW dealers informed about the need to pay for cars for two days, wrote the newspaper "Vedomosti", with reference to car dealers. Director of Corporate Communications “BMW Group Russia”, Vasily Melnikov called it "the usual business processes" associated with the end of the year.
Representation of Jaguar Land Rover from December 19th stops the gas supplies to Russia to the conversion price, say brand dealers. Therewith, Land Rover in November has already indexed prices – the growth was 15%.
As a result, there is the boom and lack for cars market, continues a top manager of one of the dealers. According to the staff of the two car companies, because of the collapse of the ruble three major dealers - Major, “Avilon" and "Transtekhservis" (TTC) stopped completely sales. According to a source, close to "Avilon", the company stopped the purchase of Bentley, Volkswagen and Jaguar Land Rover - they stopped deliveries before the revise of prices. The representative of Volkswagen Group Rus denies that the company has stopped the contracting.
According to the agency "TASS" a source in the Major, the company stopped sales due to the strong devaluation of the ruble. One of the managers of dealership Major said that car sales are suspended for a period from one to three days.
"[Pause sales] is a temporary measure related to the fact that we have too uncertain situation on prices", - says the CEO of TTS, Vyacheslav Zubarev. "We received information on the revision of the price, and we do not want to be in a situation where we sell the car cheaper than the price that manufacturers give" - he explains. "In addition, there are minor technical problems, there was somewhere the delay of delivery, and we can sell the cars only when they have been delivered. And if we were confident that the price of the car that was not delivered on time will not change, but now we have to be very sensitive with this issue. It may be that we will take the responsibility, which cannot for some reason survive,"- continues Mr.Zubarev. Leaders of some brands just took a break to clarify the situation, so it cannot be called stop of sales, most sales were rebounded, he says.
With such devaluation, each automaker has its own strategy: some may restrain prices, but the most of companies are forced to work with the changing course. But soon the rest will have to catch up for the initiative group, says the CEO of Auto-dealer.ru, Oleg Datskiv. Dealers in such conditions have no sense to seek to sell all the leftovers. Shortage in the market; there are sold even those cars, for which prices were risen, he said. According to the agency "AUTOSTAT", from the beginning of December 23rd, the automakers raised prices.
Contracting of dealers already covers the February sale, it is pointless to sell cars with delivery in March - the ruble falls more and do not know what will happen on the market, says the chief editor of "Auto-Business Review", Sergey Baranov.
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