OREANDA-NEWS. December 15, 2014. In November 2014 Unibank CJSC issued the 100.000th jubilee credit with the help of loan conveyor based upon CRM Salesforce system. The borrower of 100.000th loan has become Byureghik Sargsyan, a school teacher. In the eve of the New Year Bank employees will solemnly congratulate the customer and hand to her a valuable gift.

Unibank implemented the automatic loan application analysis system – the loan conveyor, in May 2013. The system is developed by the innovative “Protobase Laboratories” company, which is a certified partner of Salesforce.com on the territory of CIS, and an exclusive partner of Inergy Analytical Solutions B.V. Protobase Laboratories decisions are aimed at the optimization of business processes, improvement of work quality, and enhancement of productivity and sales efficiency of financial sector companies.

The implementation of the new system has enabled Unibank to automatize the estimation of the borrower’s creditworthiness, and build the profile of the customer without the manual operations of the Bank’s employees. As a result the overall time spent on the clearance and support of the credit operations has significantly decreased, which enabled the Bank to increase the retail loan issuance by several times. Only in this year the Bank “conveyor” has processed more than 200.000 credit applications, 50% of which were approved. The answer of the Bank regarding the credit application is given to the customer within one minute.

Enhancement of the quality of the service with the use of modern technologies is another step for Unibank towards the customers and decision making in the interests of the latter. The significant number of 100.000 loans testifies of the increased availability of Unibank product and their demand from the population. Unibank is within the Top-3 leading banks of Armenia by the volumes of retail loans. At the end of November the volume of physical persons’ loans has summed up to around 60 bln AMD, which constituted 52% of the total loan investments of the Bank. Compared with similar period of the last year, the volume of retail loans has increased by 24%, the quantity of credits has increased by 65%.

Credits aimed at consumer needs may be filed up in head office and any of the 46 branches of Unibank, as well as in 500 retail stores – partners of the bank. With the view of its customers’ comfort the Unibank has installed 50 promo-points in the large retail trade and service chains. The credit application may be handed online as well, without a visit to the Bank. For the latter a simple form is to be filled on www.unibank.am website or the Facebook page of the Bank: www.facebook.com/unibankarmenia

Unibank continues cooperation with “Protobase Laboratories” company and will develop CRM-solutions for the corporate direction as well.

“Protobase Laboratories” LLC is a developer and provider of cutting edge software for the financial sector. The company specializes in the automatization of business processes, CRM and Big Data, thus enabling the business to enhance its profitability and high quality of customer service. Cloud solutions are the most economic business model today, the easily adapt to the size of the organizations, enabling the economy of time and resources of the company, providing for high efficiency, availability and controllability of the data. For a more detailed information please visit www.protobase.ru