12.12.2014, 15:35
Tele2 launches new online store
OREANDA-NEWS. Tele2, an alternative mobile operator, has upgraded its online store at shop.tele2.ru. The company has not only changed the configuration and design of interface but also considerably increased the shop’s operational opportunities and doubled the number of pick-up points.
Tele2 has preserved a popular concept of online supermarket where a buyer may pick out a range of mobile services and made online store more convenient and easy-to-use.
The company has added cues for users, simplified a checkout mechanism and fine-tuned informing of subscribers on a status of their order. To process applications coming from shop.tele2.ru, the company has created a special a group of customer service operators.
For the comfort of its subscribers, Tele2 has doubled the number of pick-up points and will increase this number in 2015. The operator is planning to set up pick-up points in all single-brand stores.
Online store visitors may purchase Tele2 connection kits, select most suitable tariffs and a range of mobile services, find a number with the most desirable combinations of figures. In the future the company is planning to launch sales of mobile devices – mobile phones, tabs and modems – at shop.tele2.ru.
In January−November 2014, the number of SIMs sold at shop.tele2.ru increased 18% compared to the same period last year. Internet is one of Tele2’s most high-quality sales channels. Subscribers who connect to Tele2 network online, use its services over a longer time and less frequently leave Tele2 for another operator. At the same time Tele2 has the most loyal clients in the industry: the company performs the lowest churn rate among its peers – only 7.7% over the 3Q14.
Roman Volodin, Chief Commercial Officer at Tele2:
“Online sales service is one of the main directions for our retail network development. In 2014 we have seriously reconsidered our approach to operations in this channel: we changed terms of cooperation with our partners, introduced the KPI system, increased dealer commission. Tele2 will continue developing its online store by making it more convenient for users and finally improving its marginality. According to our plans, the increase in online sales over 2015 will total up to 50%.”
Tele2 has preserved a popular concept of online supermarket where a buyer may pick out a range of mobile services and made online store more convenient and easy-to-use.
The company has added cues for users, simplified a checkout mechanism and fine-tuned informing of subscribers on a status of their order. To process applications coming from shop.tele2.ru, the company has created a special a group of customer service operators.
For the comfort of its subscribers, Tele2 has doubled the number of pick-up points and will increase this number in 2015. The operator is planning to set up pick-up points in all single-brand stores.
Online store visitors may purchase Tele2 connection kits, select most suitable tariffs and a range of mobile services, find a number with the most desirable combinations of figures. In the future the company is planning to launch sales of mobile devices – mobile phones, tabs and modems – at shop.tele2.ru.
In January−November 2014, the number of SIMs sold at shop.tele2.ru increased 18% compared to the same period last year. Internet is one of Tele2’s most high-quality sales channels. Subscribers who connect to Tele2 network online, use its services over a longer time and less frequently leave Tele2 for another operator. At the same time Tele2 has the most loyal clients in the industry: the company performs the lowest churn rate among its peers – only 7.7% over the 3Q14.
Roman Volodin, Chief Commercial Officer at Tele2:
“Online sales service is one of the main directions for our retail network development. In 2014 we have seriously reconsidered our approach to operations in this channel: we changed terms of cooperation with our partners, introduced the KPI system, increased dealer commission. Tele2 will continue developing its online store by making it more convenient for users and finally improving its marginality. According to our plans, the increase in online sales over 2015 will total up to 50%.”
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