OREANDA-NEWS.Bango (AIM: BGO), the mobile payments company, is pleased to announce that it has launched Direct Carrier Billing (DCB) for Samsung Galaxy Apps with Telkom South Africa. This is the first Samsung DCB launch in the continent of Africa.

Telkom and Samsung have partnered with mobile payment leader Bango in order to launch the service. The service is made possible through Telkom's Event Billing service and will enable Telkom customers to purchase Samsung applications from the GALAXY Apps store and charge it directly to their mobile phone bill or airtime, using their Samsung devices. Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience. This "frictionless" payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for credit/debit cards or to register personal details.

Attila Vitai, MD of Mobile and Consumer at Telkom commented:"We are thrilled to be the first to introduce Direct Carrier Billing for Samsung in South Africa. Samsung customers are now able to buy apps and content with their airtime or by adding purchases to their account, giving them a richer and more enjoyable experience."

Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics South Africa, said: "Samsung is excited about this partnership as it further strengthens our commitment to deliver innovative solutions that accompany our mobile services. We continue to enhance how our consumers experience and engage with our services and the direct operator billing on GALAXY Apps will provide a hassle-free and simple buying experience."

Bango CEO Ray Anderson commented: "One-click Direct Operator Billing is setting the standard for app store payment. Telkom's consumers will now find it easier than ever to access the paid content that brings our smartphones to life."

About Bango

In the era of mobile technology, collecting payments has emerged as a central and complex challenge. Bango (AIM: BGO) powers payment on the mobile web, providing users with a massively smooth payment experience.

Bango's pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and maximizing the number of one click payments. Global leaders plugging into Bango include: Amazon (NASDAQ: AMZN), Samsung (005930:Korea SE) Blackberry World (NASDAQ: BBRY), Facebook (NASDAQ: FB), Firefox Marketplace, Google Play, Windows Phone Store (NASDAQ: MSFT) and major mobile brands including CNN, Cartoon Network and EA Mobile.