OREANDA-NEWS. Rostelecom OJSC (MOEX: RTKM, RTKMP; OTCQX: ROSYY), today announces the launch of its OnLime IPTV service in Moscow. By launching this service in Moscow, Rostelecom's IPTV service is now available to customers nationwide.

Moscow is one of the most attractive markets that Rostelecom has been actively developing over the last few years and the Company has made significant progress in the broadband and pay-TV segments. In particular, Rostelecom has increased its market share in the broadband market to 18%[1] in a relatively short period and is now the second largest internet provider in Moscow. The launch of its IPTV services helps Rostelecom to expand its product offering in Moscow, to move from providing cable analogue and digital video broadcasting - cable (DVB-C) services to a more modern standard of interactive television, which opens a new level of possibilities for users.

Sergey Kalugin, President of Rostelecom commented: "It is our pleasure to announce the launch of new services in Moscow, where Rostelecom has achieved considerable success, despite not initially having a strong market position and not being an incumbent operator with a large fixed-line subscriber base. Despite operating in a mature and saturated market, we have managed to become the second largest Internet provider in Moscow within a relatively short period of time, and we have become a market leader by offering the most advanced solutions. Our IPTV service in Moscow offers customers fresh and innovative ways of viewing TV and helps us develop a competitive advantage. Our success in this region is not only a major achievement for the entire company, but it also demonstrates that by providing the best customer service and product offering we have the right strategy and we are on the right track."

Rostelecom's OnLime brand has been providing broadband and digital TV services in Moscow since November 2008. A full set of OnLime communications services, including high speed broadband access, digital TV and fixed-line services, is currently available for more than 3.6 million households in Moscow. The main advantages of OnLime are the convenience and reliability of the services provided via the modern fibre-optic network, which was built on Metro Ethernet technology and covers a vast number of Moscow's households. As a result of a high level of customer care and up-to-date network infrastructure, OnLime managed to gain the trust of Moscow customers within a short period of time.

Unlike traditional television, the OnLime IPTV package offers users interactive features and a huge range of content, along with 210 SD and HD channels and over 1500 films, from classics to the latest blockbusters. Rostelecom's IPTV service allows subscribers to take control of their viewing and to create lists of interesting programmes and films. Viewers can also archive programmes , so that they don't miss any of their favourite shows. A subscription to Rostelecom's IPTV service starts from RUB 250/month.