OREANDA-NEWS. Tele2, an alternative mobile operator, has launched a new flight of advertising campaign. This time well-known musicians speak of damage that can be inflicted by small fonts in ads.

Heroes of new advertising videos to be broadcast on TV and radio continue fighting for openness and honesty. Young musicians use witty texts and catchy rhymes to expose deceit and show that conditions hidden behind small fonts may seriously affect the budget.

The new ad video shows the band making a visit to an uncle of a musician – hunter Vasiliy. He missed the text written in small fonts and took a loan at a huge interest rate. It negatively affected the hunter’s budget. 

ele2 always informs its clients of all conditions for providing services. Transparent and easy-to-understand billing rules let our subscribers pay only for those options they connected themselves and avoid unreasonable expenses on mobile services.

Additional information:

Tele2 launched the new advertising platform “Honesty” in April 2014. It is founded on the philosophy of honesty that complies with Tele2 brand values. Honest attitude towards ourselves and those around us is the basis for everyday work of Tele2 that has never been afraid of opposing the rules. The operator’s new slogan is “When it’s honest, it’s cheaper”.

Tele2 has selected the DDB international agency as a partner for creating a new advertising concept.