OREANDA-NEWS. December 10, 2014. Sberbank topped EasyFinance’s rating of Russia’s friendliest banks for the third quarter of 2014.

The rating is based on the number of followers that banks have on the social networks Facebook, VKontakte and Odnoklassniki. As of the end of the third quarter, Sberbank held a confident first place with 3,024,964 followers.

For Sberbank, social networks are one of the main channels for promptly receiving client feedback. That is why processing users’ messages plays a very important role in our work on social media. The bank’s groups on social media process around 5,000 messages every month.

Besides the abovementioned sites, Sberbank is present on Instagram and Linkedin. According to Socialbalers, Sberbank’s YouTube channel is third among all Russian brands in terms of views (43.7 mln).