OREANDA-NEWS. Tele2, an alternative mobile operator, has launched a federal marketing campaign “Open season”. It is aiming to teach subscriber how to spot billing errors and report incidents of poor service.

As a part of the “Open season” project, subscribers of any mobile operator may check their account statement and post a relevant comment at zahvost.ru in case any mistakes are found. Users will get bonuses and gifts from Tele2 for their comments.

At zahvost.ru Tele2 informs subscribers of tricks and mechanisms used by unfair operators. They are:

    “Ill office” – services connected without notice of subscribers;
    “Fatal mistake” – typing error that resulted in connecting unwanted services;
    “Phantom payment” – charging for services that used to be toll-free.

Subscribers may check their account statement and a list of connected services in their personal cabinet on the operator’s website. Clients use My Tele2 at my.tele2.ru to operate their mobile services.

The “Open season” campaign kicked off on 1 December in all Tele2-penetrated regions and will continue till February 2015.

Roman Volodin, Chief Commercial Officer at Tele2:

“Honesty is one of the key principles Tele2 relies on in its everyday work. We are always open to direct dialogue with our subscribers. Tele2 will be grateful to those clients who help in making our services even more simple and easy-to-use. Complaints are often seen as troublesome and unwanted, many companies see them in a negative and annoyed way. At Tele2 we consider them as an occasion to look at our services from our customer’s point of view. Any feedback from our subscribers gives us an opportunity to improve, make our services better and more affordable.”

Tele2 launched the new advertising platform “Honesty” in April 2014. In all communications channels the operator informs its subscribers of all conditions in most open and honest way. The company underlines that Tele2 tariffs are simple and easy-to-understand, contain no hidden conditions.