OREANDA-NEWS. Venture Life Group plc (AIM: VLG), the international consumer products group addressing the self-care needs of the ageing population, announces the first sale of its new Benecol® food supplement capsules. This follows the signing of a distribution agreement earlier this year between Venture Life and Alf Mizzi & Sons (Marketing) Group ("Alf Mizzi") under which Venture Life granted Alf Mizzi exclusive distribution rights to Benecol in capsule form in Malta. Benecol is a registered trademark of Raisio plc and is licensed to Alf Mizzi in Malta.

The new Benecol food supplement in capsule form is being sold through pharmacies in Malta with particular promotion to doctors, healthcare specialists and pharmacists.  Benecol products are proven to reduce low density lipo-protein (LDL) cholesterol, and in capsule form the product offers the consumer portability, convenience and a long shelf life. 

 Malta is the first market to launch the new Benecol food supplement in capsule form using Raisio's patented plant stanol ingredient and under the Benecol brand.

 Alf Mizzi is the largest FMCG distributor in Malta and has been selling Benecol as a functional food (in yogurt drink and spread form) for over seven years. It has built a market leading position in Malta with Benecol yogurt drinks.

 Jerry Randall, Chief Executive Officer of Venture Life, commented: "This is a very significant landmark for Venture Life.  Malta is the first territory where the new food supplement, in capsule form, is available alongside a functional food version of Benecol that is already well-established in the local market. We share Alf Mizzi's confidence that the distribution of the Benecol capsule will increase the overall market for the brand in Malta, and we look forward to working with Alf Mizzi as they build their Benecol business further in this new distribution channel."