Delta Redefines Cabin, Upgrades Premium Economy Options
OREANDA-NEWS. Delta Air Lines (NYSE: DAL) is redefining the products it offers customers to further distinguish the choices available to them. Delta will offer best-in-class options for each of its customer segments with innovative multi-cabin experiences. Customers will have five products to choose from, including Delta One, First Class and Delta Comfort+ which offer premium amenities. Main Cabin and Basic Economy service will offer value options with Delta's high standards of service.
"We're providing Delta customers with a thoughtful, well-defined spectrum of options as they make decisions about travel," said Glen Hauenstein, Executive Vice President and Chief Revenue Officer. "Whether a customer prioritizes the perks of Delta One or the value of Basic Economy, every seat comes with impeccable service and unmatched reliability."
Providing an easy-to-recognize range of products and a high level of service is the latest step in Delta's strategy to offer differentiated experiences to customers seeking to tailor travel to their specific needs.
Starting March 1, 2015, Delta customers can choose between:
Delta One, formerly BusinessElite, is offered on long-haul international routes; also between New York-JFK and Los Angeles or San Francisco*
First Class is offered on short-haul international and domestic routes**
Delta Comfort+ offers an upgraded experience on all two cabin aircraft around the world
Main Cabin experience is provided everywhere Delta flies offering a high standard of customer service
Basic Economy offers Main Cabin service with fewer flexibility options available in select markets.
SkyMiles Diamond and Platinum Medallion members will continue to enjoy complimentary upgrade eligibility to First Class and will also receive complimentary access to Delta Comfort+ seats at booking. On March 1, 2015, Gold and Silver Medallion members will continue to enjoy complimentary upgrade eligibility to First Class as well as complimentary access to Delta Comfort+ seats starting 72 hours and 24 hours prior to departure, respectively.
Delta has invested billions of dollars in the customer experience, including updating interiors with more baggage space and access to power throughout 225 domestic narrowbody aircraft through 2016, offering more entertainment than any other U.S. airline with the introduction of Delta Studio and access to more in-flight Wi-Fi than any other airline including its ongoing expansion to international aircraft by 2016. Additionally, customers have seen Delta's investment in its airport facilities and more than 45 Delta Sky Clubs throughout the system, power recharging stations at dozens of airports, and continued updates to the Fly Delta app including features such as integrated baggage tracking and mobile check-in.
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